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Your Concept Highway.

Concept Development & Problem Solving Tool.

Theme/Angle: Hot or cool ideas

Theme/Angle: Easy to do

Theme/Angle: Important Capabilities

Theme/Angle: Task priorities

Theme/Angle: Some Crazy Constraints

Create branches and simplify your concept




Give your branches legs

Clue: How will you do each twig and give details

Idea twigReason

Did you find the stone at the bottom of the lake?

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